Africas First Concept Store


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‘Inner Cruise’

Shot in Senegal by director Tom Escarmelle the short film was inspired by the films stylist, Selly Raby Kane, love of fashion.


“All Those Born With Wings”


In Honor of the arrival of MaXhosa by Ladumas latest collection arriving in store, we thought we would post this shoot which show cases some of our favorite pieces from the previous collection.

Shot By Mischa Taylor and styled by Louw Kotze for Under the Influence Mag’s Africa Issue.

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“Africa is Here”


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Go Style Magazine

Photographer: Alex Lipkin

Style & Production: Sivan Himy

Makeup: Noga Tamir

Model: Moran Nimni for ADD

Style Assistant: Aviel Keinan


“Rose Amongst Them”

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We are LOVING this shoot done for A Fashion Friend. The soft light and lady like styling is perfect!


Photographer: Diaan de Beer 
Stylist: Cara-Lee Ruditzky 
Hair and make-up: Marlinette Newman 
Model: Carmen at Boss Models 
Layout Design: Teri Robberts

Street Style from Berlin Africa Fashion Day 2013

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Sindiso Khumalo – Umabo A/W 2013

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Illustrations by Pierre-Christophe

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Aluad Deng Anei X Marie Claire

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